We all have a unique opportunity window now to be early-birds to the party so don’t wait! Any excuse you are using to hold off on launching your membership site, e-book or subscription product just delays putting dollars in your pocket.

Taking action is important, but proper execution will make the difference between a couple new members a month and a couple per day.

That said, I’m seeing a lot of bloggers sabotage their efforts from the beginning. The problem is that they “half-ass” their sales copy and even bury their product near the bottom of their site. It’s almost as if they are apologizing to their audience for wanting to make money. I see this more often with bloggers who have been blogging for peanuts (i.e. Google AdSense ads or low-cost 125×125 buttons) and have finally decided to charge for their content. They are scared to death that someone isn’t going to “like” them anymore or they might have a few people unsubscribe from their blog or newsletter because they are trying to sell something.

There are two separate issues here.

1. Many bloggers view even the most subtle sales copy as “hype” – which is why their aversion to anything sales-related keeps their blogs as hobbies instead of turning into true businesses. Copy that sells in a straightforward, “story-like” way isn’t hype and bloggers need to understand the difference.

2. I started making money with my membership site the day I realized that I should be happy whenever someone unsubscribes because they are helping me keep my email list full of prospects and not freebie hunters. I pay for every subscriber on my email service so I want people who aren’t going to buy to remove themselves as quickly as possible.

Bottom line: it takes a shift in thinking, but the moment you realize that buyers on your email list are far more important than the pure size of your list, you’ll start making money. I’ll take a list of 200 buyers over a list of 20,000 “fans” any day of the week and twice on Sunday.

As long as you are delivering a quality message, give yourself a high-five every time someone unsubscribes from your list because they think you are trying to sell something to them. It’s one less person you are wasting time on who will never buy.

Your job as content creator is not to get as many “awesome post!” comments as possible. You can’t build an online business with adoring fans. You build it with paying customers.