What We Use To Track Clicks and Shorten URLs
I’ve had a few emails asking what we use to track clicks on links. In our emails, Aweber.com has built in link tracking which helps us determine open and click-throughs.
But we also track the links in emails people send to their lists promoting our content sites. We also track clicks on links in emails we send on behalf of our trade partners. I suggest you do both so that you can determine the success of email trades – on both sides.
We know exactly how many people clicked on links our email trade partners send to their lists and we can tell them exactly how many of our subscribers clicked on their link. Both pieces of information are critical to make sure the trade is equitable. Most people don’t believe me when I tell them the average click-through rate our emails deliver. Tracking proves it.
You can certainly use a free service like bit.ly. But we prefer to use a piece of software that allows us to use our own domain in the tracking link. So instead of a bit.ly link that looks like this:
http://bit.ly/6zTiNY
our tracking links look like this:
http://www.Membercon.com/links/partner
a tad longer, but more professional and the software doubles as a URL shortener too.
The software we use as a link shortener and link tracking is: Z.ips.me/. Simple interface and works like a charm. Free.
It’s not web-based and you install it on your own server or hosting account.
The Interview Income blog is written by Tim Bourquin and Emile Bourquin, brothers and owners of Ideas For Download. The Interview Income Blog is your front row seat to see what we've done that worked and failed in selling content online. Thankfully, we've been pretty successful but we promise to always show you the reality of building an online business.
