Tips and Tricks for Making Money with Interviews

We have a hunch about something and we just started testing it.

Here’s the hypothesis: A list of subscribers that has paid for something is as valuable as a list of prospects that received something for free – that is 100 times as large.

In other words, we think that a list of 100 people who paid for content is as valuable as a free list of 10,000.

Are we right in our assumption? We’re going to find out!

I’ve always said that I would rather have a small, well-trained list than a large list that isn’t so. But there is probably a point where a freebie list will match the profit potential of a smaller list simply because the people willing to buy something are also on that freebie list.

But can we actually make more money from a tiny list where the subscriber has paid $1.99 for the squeeze page content rather than just giving their email address? We think so and we think it’s time to be tested.

So a few days ago we changed the squeeze page for InterviewIncome.com to charge $1.99 for the series of 4 videos that we previously gave away for free in exchange for their email address. We think that not only will we get higher quality email addresses, but that the people who do pay $1.99 will convert to other paid products at a much higher rate than those that paid nothing.

The 4-part video series is one hour in length when combined, and we do give solid information in the series. It’s easily worth $25 or more, but I doubt we could get that kind of spend from a squeeze page. But $1.99 seems more than reasonable for a one-hour class and we’re curious as heck to see if this works.

Old school internet marketers are probably rolling their eyes at this point, and that’s OK. We may be totally wrong on this – that’s what a test is all about.

But there is no denying that when someone pays for something, they give it much higher value – even if it is just a dime.

Our list will grow at a much slower rate, but dollar for dollar we think we can make more money charging for our squeeze page content. We will be growing an instant list of buyers and it also sets the right tone for the list – content is valuable and we are going to charge for it.

What do you think? Are we crazy? Wouldn’t be the first time someone called us that. Let is know in the comments.

creating content, selling content online, subscription pricing squeeze page content