Email Really IS Still King in Conversion and Sales
When I interviewed Paul Colligan a while back, I asked him of all the tools out there to sell online content, what was working best? Without hesitation, he said EMAIL.
I was a bit shocked. Old-fashioned, “been around forever”, everyone-knows-how-to-use-it email? I thought surely RSS, Facebook, Twitter or some other form of social networking had taken over. After all, that’s all anyone talks about it seems. Paul knows what he’s talking about, but I’m one of those types that has to see it for myself to believe it.
So over the past few months Emile and I have been conducting our own experiments to see what converts to sales best.
Paul was right. As in BIG TIME right.
It’s convinced us that building our email list is the single-most important use of our resources. We do spend a lot of time on our website, but all of that time lately has been spent figuring out how to make our website build our email list faster.
If you’re selling anything online or simply want attention for something you are doing online, trust me on this. Build your email list and mail to it at least every other day.
You’ll get the response you are looking for.
We’re just starting to work on a way to build in daily urgency to buy with our email list. More on that later…

The Interview Income blog is written by Tim Bourquin and Emile Bourquin, brothers and owners of Ideas For Download. The Interview Income Blog is your front row seat to see what we've done that worked and failed in selling content online. Thankfully, we've been pretty successful but we promise to always show you the reality of building an online business.
