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Posts Tagged ‘Paul Colligan’

Email Really IS Still King in Conversion and Sales

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When I interviewed Paul Colligan a while back, I asked him of all the tools out there to sell online content, what was working best? Without hesitation, he said EMAIL.

I was a bit shocked. Old-fashioned, “been around forever”, everyone-knows-how-to-use-it email? I thought surely RSS, Facebook, Twitter or some other form of social networking had taken over. After all, that’s all anyone talks about it seems. Paul knows what he’s talking about, but I’m one of those types that has to see it for myself to believe it.

So over the past few months Emile and I have been conducting our own experiments to see what converts to sales best.

Paul was right. As in BIG TIME right.

It’s convinced us that building our email list is the single-most important use of our resources. We do spend a lot of time on our website, but all of that time lately has been spent figuring out how to make our website build our email list faster.

If you’re selling anything online or simply want attention for something you are doing online, trust me on this. Build your email list and mail to it at least every other day.

You’ll get the response you are looking for.

We’re just starting to work on a way to build in daily urgency to buy with our email list. More on that later…

building your list, email marketing , , ,

How a Fluke Domain Name Mistake Turned Into $250,000

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Paul Colligan is a veteran internet marketer and membership site pro. One of his first big successes in making money online came as a fluke – a fluke he turned into over $250,000 in one year. It’s a great story anyone who owns domain names will enjoy. I also talk to Paul about the dreaded long sales page and if video sales pages are replacing those in terms of conversion rate success.

Watch the video below or download the mp3 file for audio only.

Transcript:

MemberCon: All right, I’m here with Paul Colligan. He’s one of the veterans first of all of Internet marketing, knows everybody and has tested a lot of different things, know what worked and what hasn’t worked. And so, Paul, I want to start and I told you I was going to hit you with this. I want you to start with one of the very first stories you told me about your first experience making money online and because it’s a fascinating story. Why don’t you just take it?

Paul Colligan: Well, it wasn’t my first but it is a fascinating story. Back in ’95, I grabbed the domain name get the job. I had a dream of competing with Monster and it never made it. It never happened but domains are cheap and so I held on to it. Into ’99 and early 2000, a buddy of mine calls up and says, “Paul, I heard the ad for Get a Job.” And “What?” you know, I said, “Oh man, I probably let the domain name go,” and I look it up. No, it’s still my web site. “What you mean you heard–?” “No, no, dude you’re on the radio for Get a Job.” “No, I wasn’t.” I go in, I look it up and there were 5000 visitors that day. It’s like about 2 o’clock in the afternoon so probably 5000 more to come. I’m like, “Man! What’s going on?” And that will tell you if they came from a web site, it will tell you what web site they came from. So, all right, okay, where are they coming from? I look it up and, well, they typed it in. They either typed it in or it was a bookmark and it couldn’t have been a bookmark because why would somebody bookmark a site that never worked?

Read more…

domain name issues, site marketing , , ,