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Posts Tagged ‘just do it’

I Haven’t Started Yet – I’m Still Waiting For [insert excuse here]

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Start creating content One of the things I enjoy about making our contact information readily available is that the phone actually rings once in a while. Not as much as you may think, but at least a few times a week someone will call with a question about selling content online or their membership site. Most people online hesitate to put a phone number on their site, but I think they are missing out on both sales and interesting conversations that could actually improve their site.

(Balancing doing free consulting every time someone calls vs. having a quick phone call is the subject for another post.)

After we chat for a while about their particular challenge, I always ask how far along they are in the process of starting to create content on their blog or website. Often times the answer is, “Well I haven’t started yet because I’m waiting until I have [X].”

I think it’s human nature to want to know all the steps in any process are taken care of along the way so that we can see the end result – even if the picture is a bit fuzzy. But the problem is that we never quite know if the path we are plotting without actually taking action is the true road. 99% of the time, you’ll find that actually taking the steps and getting something up and running will show that the issues you thought you’d have aren’t really issues at all.

Don’t have a website? Use blogger.com and use the standard template.

Don’t have any recording equipment for your podcast? Use BlogTalkRadio.com and do your interviews that way.

Don’t know how to edit video? Go to Pixorial.com and edit your videos online.

Will it be perfect? It never is. Will it be pretty? Probably not – but it’s something.

And something is always better than nothing – especially when it comes to content creation.

Don’t worry about step 7 until you’ve started step 1. Your audience will forgive the odd transitions in your video and the yucky blog template. And in the meantime you’ll be building an audience, search results and the foundation for the awesomely beautiful and hugely successful website you have in your mind.

Related Reading:

- Perfect is the Enemy of Content Creators Everywhere (Membercon)
- How To Overcome Procrastination (Standout Blogger)
- Warning Signs You Might be a Blogcrastinator (Copyblogger)
- How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too (ViperChill)
- Why You Are Putting Up Major Roadblocks For Yourself and How to Overcome Them (Robert Plank)

creating content, starting a membership site ,