Internet Marketing | Tips and Tricks for Making Money with Interviews

How To Use a Podcast To Build Your Sales Funnel

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Jason Van Orden has been making a living online through membership sites and selling premium content for several years. In this case study interview, I talk with Jason about his model for finding new opportunities for membership sites, how he sets pricing, and how his sales funnel works to continually bring in new members.

Watch the video below or download the mp3 file for audio only.

Transcript:

MemberCon.com: I’m here with Jason Van Orden today, and I’ve known Jason for a few years, first through podcasting in the Podcast Expo Show that I started a few years ago and just wanted get Jason on the phone for a few minutes and talk to him about his membership sites and what he’s been working because he has really built a reputation for himself over the last few years as someone who really knows the stuff in terms of Internet marketing and membership sites overall. So Jason thanks for joining me on the phone today.

Jason Van Orden: Not a problem Tim, always a pleasure.

MemberCon.com: So how many membership sites do you own or are you part of right now?

Jason Van Orden: Well right now, I have one that’s active called the Internet Business Mastery Academy, and then here in the near future I’m going to be duplicating that model and launching something called the New Media Mastermind and that will be my second full-pledged membership site.

MemberCon.com: OK. So you’re definitely sold on the idea of membership sites as a business model?

Jason Van Orden: Absolutely. It’s definitely treating me very well. There’s lots of great advantages. I love that continuous income coming in. Its something that could be very systematized and after I launched the first one last year, it’s been almost a year now, and I just continue to grow and grow. And once I saw the immediate success of it I was asking myself why I hadn’t done it a year or more earlier. So, yeah, definitely I’ve been very pleased with the results and all of the benefits that it’s offered to my business brand and just bringing value to my customers in my community.

How a Fluke Domain Name Mistake Turned Into $250,000

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Paul Colligan is a veteran internet marketer and membership site pro. One of his first big successes in making money online came as a fluke – a fluke he turned into over $250,000 in one year. It’s a great story anyone who owns domain names will enjoy. I also talk to Paul about the dreaded long sales page and if video sales pages are replacing those in terms of conversion rate success.

Watch the video below or download the mp3 file for audio only.

Transcript:

MemberCon: All right, I’m here with Paul Colligan. He’s one of the veterans first of all of Internet marketing, knows everybody and has tested a lot of different things, know what worked and what hasn’t worked. And so, Paul, I want to start and I told you I was going to hit you with this. I want you to start with one of the very first stories you told me about your first experience making money online and because it’s a fascinating story. Why don’t you just take it?

Paul Colligan: Well, it wasn’t my first but it is a fascinating story. Back in ’95, I grabbed the domain name get the job. I had a dream of competing with Monster and it never made it. It never happened but domains are cheap and so I held on to it. Into ’99 and early 2000, a buddy of mine calls up and says, “Paul, I heard the ad for Get a Job.” And “What?” you know, I said, “Oh man, I probably let the domain name go,” and I look it up. No, it’s still my web site. “What you mean you heard–?” “No, no, dude you’re on the radio for Get a Job.” “No, I wasn’t.” I go in, I look it up and there were 5000 visitors that day. It’s like about 2 o’clock in the afternoon so probably 5000 more to come. I’m like, “Man! What’s going on?” And that will tell you if they came from a web site, it will tell you what web site they came from. So, all right, okay, where are they coming from? I look it up and, well, they typed it in. They either typed it in or it was a bookmark and it couldn’t have been a bookmark because why would somebody bookmark a site that never worked?