The Line We’re Not Willing to Cross To Sell Content: Where’s Yours?
A dude standing next to a Ferrari that may or may not be his. The guy on a lounge chair with a laptop on his lap and the beach in the background.
There’s a “line” somewhere that everyone has in their mind. It’s a line in your head that, when crossed, feels like you’ve done something unethical or dishonest. The line is different for everyone. For some people, the line stops just short of outright fraud. (“As long as I give them something for their money, no matter how pathetic, I feel OK.”)
For some bloggers, the line is crossed the moment something is sold. That’s fine for them – to each his own. But we’re not willing to have our “line” be the poverty line either.
People begin discussing “the line” right about the time they decide to put a lightbox on their site to capture email addresses to grow their list. 5 years ago that might have been where our line started. Except we weren’t making money with our content sites.
I admit that our “line” has moved a little over the years. We don’t know where where it will be 5 years from now, but one thing is for sure – “the line” will never be moved beyond the point where we feel uncomfortable giving out our website address to friends or family.
I also know that trapping people on our sites so that they can’t figure out how to leave is crossing our line. Some internet marketers have become so desperate that confusing their visitors when they try to leave is their only option. Do people really say to themselves, “Damn, I can’t figure out how to leave this website! I guess I’ll buy something…” That seems a stretch.
Then again, I can never figure out who’s buying the percocet and viagra from the spammers – but someone must be since they keep spamming away.
I visited a site this morning selling some Google AdWords “secret” that I literally couldn’t leave. I’m a pretty web-savvy guy so when even I get fooled into clicking a “Cancel” button, I’m surprised. I had to close the entire browser to get away.
These types of pop-up box tactics or sites that refresh to a different page with a different product for sale are well beyond my “line”:

Where’s your line? Let us know in the comments…
legal issues, online entrepreneurs, starting a membership site

The Interview Income blog is written by Tim Bourquin and Emile Bourquin, brothers and owners of Ideas For Download. The Interview Income Blog is your front row seat to see what we've done that worked and failed in selling content online. Thankfully, we've been pretty successful but we promise to always show you the reality of building an online business.
