Success: Facebook Opt-in Page with Facebook Ads Pointing To It
The awkward post title aside, I want to quickly let you know about a way we’ve produced a nice increase in our mailing lists for our membership sites over the past few days.
One of the nice things about using AWeber for our email marketing is that they make it very easy to cut and paste an email opt-in form anywhere that accepts html code. Facebook is one of those pages.
I came across a video on DailyConversions.com (subscribe to the RSS feed – great stuff) that shows you step-by step how to put an opt-in form on a facebook fan page.
We followed the directions and created one for TraderInterviews.com here and have seen a nice uptick in sign-ups for our mailing list.
We are spending money to do so – about $20 per day – by running facebook ads that link to the facebook opt-in page. We haven’t had a lot of luck running facebook ads that link to outside sites, but linking within facebook seems to be working really well.
Opt-in conversions are running about 30% and we’re testing a few things to see if we can get it even higher. I think the fact that the ad keeps them in the “facebook house” and doesn’t take them to a separate website goes a long way to making the ad work and conversions work.
Side bonus: we’ve never spent much time trying to get “fans” for the facebook page, but those numbers have increased over the past few days as well.
I’m excited about this as a new way to grow our lists with targeted traffic at relatively low cost.
The Interview Income blog is written by Tim Bourquin and Emile Bourquin, brothers and owners of Ideas For Download. The Interview Income Blog is your front row seat to see what we've done that worked and failed in selling content online. Thankfully, we've been pretty successful but we promise to always show you the reality of building an online business.
