Put Your iPad in a Blender and Grab More Members!
One of the conventions I founded a few years ago was the Podcast and New Media Expo. We sold it two years ago to Blogworld.
One of the keynote addresses a few years ago was a Vice President of Blendtec, a blender company. Why in the world would a blender company be keynoting a new media convention? Because they were using online videos and new media to get a huge amount of traffic to their site (and actually selling a heck of a lot of blenders) by blending anything and everything.
They blended an iPhone the day it came out and they blended an iPad they day it came out.
It’s a brilliant strategy. Buy whatever is the hot gadget getting lots of attention and immediately have the company founder destroy it in one of their blenders. It’s hugely entertaining and is the perfect way to prove your blender rocks.
If it can blend an iPad, just think about how great it works on your smoothie.
As you watch the video, be thinking about how you could grab attention in your industry by doing something similar:
By the way, during the keynote the speaker blended a garden rake and a cell phone. It was a huge hit.
The Interview Income blog is written by Tim Bourquin and Emile Bourquin, brothers and owners of Ideas For Download. The Interview Income Blog is your front row seat to see what we've done that worked and failed in selling content online. Thankfully, we've been pretty successful but we promise to always show you the reality of building an online business.
