Subscriptions and Memberships Work for Physical Products Too
When I think of subscriptions, the first thing that comes to my mind is content. Magazines, newspapers and web content are the most common examples, of course.
But consumer product retailers are realizing the beauty of a more predictable revenue stream and are getting into the act. Think wine of the month clubs for things like aspirin, pet food and dietary supplements.
“Get Elastic,” an e-commerce blog, has an interesting article on how sellers of physical goods are now offering discounts and subscriptions to buyers who sign up for automatic re-orders of products.
The strategy makes a lot of sense. Think about all the times you run out of everything from dog food to Tylenol at 9:00 pm on a Tuesday night. It’s times like those that you wish you had an automatic re-order of consumables.
The point of all this? You can find great membership and subscription ideas for your content now by watching the strategies of online retailers like Amazon.com and Green Mountain Coffee.
The Interview Income blog is written by Tim Bourquin and Emile Bourquin, brothers and owners of Ideas For Download. The Interview Income Blog is your front row seat to see what we've done that worked and failed in selling content online. Thankfully, we've been pretty successful but we promise to always show you the reality of building an online business.
