Do Blog Comments Matter Anymore?

Do blog comments matter? I’m guilty of it. I’m sure you are too. It’s natural to check out the number of comments on a blog and instantly judge its popularity. We figure if a lot of people have a lot to say about a blog post or piece of content, it must be great, right?

Even worse, we judge the value of that content based on the number of comments. More comments = more value. We couldn’t be more wrong.

Everyone gives lip service to “the community” and bloggers the world over talk about having a conversation with their community in the comments.

The trouble is, lately I see very little value in the comments on the most popular blogs.

“Great post as always, John! I’m definitely going to use some of those tips!”

Hang on a second while I gag with dry heaves. The writer of the post feels great and the commenter sneaks in a link to their site – which is truly the only thing they care about anyway.

Additional value added to the conversation with their lame comment? ZERO.

Now don’t get me wrong. I dig comments just as much as the next guy. On a blog the size of this one, the comments have introduced me to new colleagues and people I feel I know and count as friends. And it IS nice to get good feedback on a post you worked hard on.

But it seems to me that most people these days just use them to get a link and some extra traffic to their site. Do they really give a crud about adding their two cents? Rarely.

It doesn’t start that way. A content site begins with great intentions and when the audience is relatively small (like on Membercon) the conversation in the comments works – it DOES add value to the post itself.

But something happens along the way. The traffic grows to the point where it draws the attention of a lot of people – people who want some of that attention for themselves and their own sites. The comments go from “adding value” to “wasting time” or worse. Popularity breeds haters and haters love to give the blogger crap in the comments. And for some twisted sense of “transparency and open conversation” the blogger feels they need to leave that garbage in there.

Not me, by the way. Say you hate my guts in the comments and that bad boy is getting deleted as soon as I see it. It’s my site and I’ll do what I want with it. I don’t live by that warped code many other bloggers do – and neither should you. It does nothing to add to the conversation or help you sell your content.

We actually get more email about posts we write than we get comments. And several excellent blogs I read daily rarely get comments. I don’t comment simply because I don’t feel like a comment that says, “Nice post” and little more adds any value to the post itself. I only comment when I truly have something I think would add to the message the author has put forth.

All this is to say two things:

1) Let’s all stop judging the value of blogs and content by the number of comments they draw, and
2) Don’t worry if your blog or membership site doesn’t have a lot of comments. It says nothing about you or the value of your content.

In fact it probably means your readers respect you enough not to fill your site with useless drivel.

And if you are in the position of getting a lot of comments, are they adding value to the conversation? If not, maybe it’s time to turn them off – or at least delete any that don’t give your readers good information that adds to what you have already said.

The key for all of us is to figure out how to get comments back to adding value to the post itself – not to the commenter. How about charging ten cents to comment? I bet it would go a long way to making sure the commenter has something worth saying.

Now I dare you to leave a comment. No charge. :)

creating content, online entrepreneurs ,

  • anon commentor #1

    First to post useless drivel

  • http://www.blackysky.com/ Ricardo Solon

    Oh you dare me to leave a comment here I go :

    I was on my facebook and someone had a status with a link to a cnn website : http://money.cnn.com/2010/04/14/real_estate/Ame…

    That article puts facebook comment system as you can see. Even if the comment add more or less value… The website owner can receive some traffic back from facebook (like me) and not just the commenter

    Not perfect but I like marketing idea behind it…

    Of course a strict comment policy is always good …

    I hope I add some value.

  • http://www.reapertrades.com/ Michael Goode (aka Reaper)

    There is something to be said for getting into flame wars in your blog's comments. My associate Tim Sykes does that all the time and I know he has convinced some people to sign up to his site because of how well he has manhandled certain haters.

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    I'd delete this but I laughed so I guess it provided something…

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    Interesting Ricardo – might be interesting to use Facebook as a comment system instead of the regular WordPress system or even Disqus like we do here. I can definitely see the benefit of that since Facebook is so heavily used.

    Yes your comment adds value – thanks!

  • http://twitter.com/potatobugsplit Emerson Zoo

    “Great post as always, John! I'm definitely going to use those tips!”

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    I can see that Michael – controversy is always good for traffic. Although I don't know how Tim does it – he's got armor skin.

    My general sense, though, is that hammering back at the trolls rarely results in sales – just more trolling.

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    OK, funny. I'll let this one slide since you were first – all the rest of the like will be deleted.

  • http://twitter.com/MikeSigers Mike Sigers

    I get kinda tired of, sick of really, the comment “thang” on my public sites, but for some reason I absolutely love comments from “members” of paid sites.

    Hmmmm …..

    ;-)

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    Maybe we should all start charging 10 cents to post a comment on our blogs. Even a penny would keep most junk out and make sure someone has something worth saying.

  • http://mixergy.com Andrew Warner

    I think some comments are incredibly helpful, but they're about 10% of the total and the other 90% eat up time because you have to read, moderate & respond to them.

    I've been considering killing comments on my site and only allowing them via Twitter. It would hold commenters accountable and encourage links to my posts.

  • Don Miller

    “Popularity breeds haters and haters love to give the blogger crap in the comments. And for some twisted sense of “transparency and open conversation” the blogger feels they need to leave that garbage in there.”

    I'll simply add that life is too short for any decent blogger to deal with such drivel.

    It's a huge time waster and energy zapper.

    (Feel free to delete of course!)

    Don Miller

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    Interesting thought Andrew. That also solves the problem of anonymity a bit. Sure you can create a fake twitter account to comment, but that would be more work than it's worth and the comment quality would probably increase.

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    Amen, Don. Not sure where that thought comes from that everyone gets a voice on a blog. Nonsense. Do those same bloggers allow anyone who comes to the front door of their home inside and stay for a while if they want? Makes no sense to me.

  • http://hrishimittal.com/ Hrishi Mittal

    I agree that life is too short to deal with drivel. James Hague wrote a very good blog post along the same lines, exlpaining why he doesn't allow comments on his blog – http://prog21.dadgum.com/57.html.

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    See this is what I'm talking about – that was a great link Hrishi, and it adds to the conversation because I didn't know about James' post. Thanks for posting it and I appreciate you adding value to this post.

  • http://hrishimittal.com/ Hrishi Mittal

    Phew! Normally I would not even post a comment like that but that article is so good I had to. I'm lucky that you hadn't read it before. Because I feel the second biggest noise factor on the internet (after contentless pats on the back) is duplication of content – the incessant link sharing and reposting of the same content over and over again that “social media” has accelerated to the point where I jump with joy when I see good original content now.

    I just saw the announcement of your new 4-week course on InterviewIncome.com and am very impressed that you are creating content which you think is worth hundreds of dollars. For most things I read on the internet, I want to get paid for the time lost and brain damage. It's good to see you create solid content which promises to deliver value.

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    It's an interesting issue. Great content naturally creates a lot of links, yet the folks who “share” on networking sites the most and are good at it are able to sometimes distribute stuff that isn't so great. Social networking has definitely increased the noise factor.

    Thanks for the thoughts on InterviewIncome.com. It's different than most everything out there so it should do well.

  • http://www.danieldessinger.com/ DanielthePoet

    This is over-reactionary. I want comments, even the simple ones that don't “contribute” to the conversation. I maintain that comments are the blogger's food. Taking the time to comment is an endorsement. I appreciate it. I get very few comments on my posts these days, but that's because I'm not blogging for traffic anymore.

    I could just as easily write a post about how much a waste of time it is to write contradictory posts for the sake of generating conversation. But then, you've already mastered that with this post.

  • http://www.danieldessinger.com/ DanielthePoet

    And P.S.,

    I'm still going to return and read other posts, simply because I think you have interesting points of view (regardless of how quasi-sensational this particular post is).

  • http://www.danieldessinger.com/ DanielthePoet

    “Useless Drivel is DEAD!” Promise. It said so in a blog.

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    I'm don't write posts to generate traffic Daniel – you better read around here for a bit before you jump to conclusions.

    Why the bitterness? Sounds like you've got some of your own issues you need to deal with.

  • http://www.danieldessinger.com/ DanielthePoet

    I've been around the block, Tim. I've read all sorts of “Such and Such is Dead” blog posts. I completely disagree with your premise. So what if someone thanks you for a good post as long as they don't spam the username field? I only remove comments when someone puts in a keyword phrase instead of a name or company.

    I think those comments you hate provide something web analytics don't – verification that they found something interesting. You can be negative and automatically assume they're just in it for the link (which is a lame tactic anyway). But I assume that they took the time for a reason. And rather than just stare at my analytics and wonder about all those readers who bounced from the first page, I can look at comments and know for sure they didn't land here by mistake.

    Point is, those comments have value if you allow them to.

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    Now that's a helpful comment – why didn't you just say that in the first place? Thanks for proving my point…

  • http://www.danieldessinger.com/ DanielthePoet

    And P.S.,

    Asking telling a commenter who disagrees with you that they have their own issues they need to deal with… it's reminiscent of many smug, elitist bloggers who consider themselves to be taking the moral high ground while insulting the intelligence of their readers. I could live without it. Maybe respond to the issues only, rather than resorting to insults.

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    Thanks but it's my blog and I'll do what I want with it – but thanks for the suggestion.

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    Ok that was a bit harsh. but your “I could just as easily write a post about how much a waste of time it is to write contradictory posts for the sake of generating conversation. But then, you've already mastered that with this post.” sure sounded like an insult to me when this is probably the first time you've ever been here and don't have the foggiest who I am.

  • http://www.danieldessinger.com/ DanielthePoet

    You're right. Fair enough. I'll read more and reserve judgment.

  • http://www.joanneunleashed.com/ Joanne

    Daniel, the first paragraph of your first post could have stood alone. But then you had to add:

    “I could just as easily write a post about how much a waste of time it is to write contradictory posts for the sake of generating conversation. But then, you've already mastered that with this post.”

    Funny that you felt the need to insult someone you don't even know on his own blog, and then you complained when he dished it right back up for you.

    “Maybe respond to the issues only, rather than resorting to insults.”

    Maybe follow your own advice?

  • http://www.joanneunleashed.com/ Joanne

    Yeah, transparency. When I first started my open mind blog and wrote a controversial piece, I received numerous hate comments. The comments didn't address my article but addressed my right to post it. I struggled with that transparency and then concluded:

    1. That it was my blog. I pay to host it. I have no obligation to post other people's comments.
    2. Hateful comments didn't add value but they did contribute poison to people's lives.
    3. People can disagree and argue with me if they argue the points. I don't have the market on “truth” and I've been wrong a lot of times. But if commenters just want to bash me, forget it.

    But I will add that I posted a comment on a blog where I thought the blog owner was unnecessarily rude and insulting to someone, which he was. He didn't post my comment, and I left his blog for good. How many other dissenting views did he refuse to publish because they called his behavior into question? His lack of transparency led me to distrust his published audience, which appeared to adore him.

    My new blog doesn't get many comments at all, and that bothers me. I know people are finding value because I'm getting subscribers. But I envy the blogs where a lot of meaningful comments and conversations are taking place.

  • http://www.danieldessinger.com/ DanielthePoet

    Joanna, there's a distinct difference between critiquing the content of a
    post and telling a person they have issues. Anyone can write poor content.
    It's not necessarily a reflection on them as a person.

  • http://www.danieldessinger.com/ DanielthePoet

    Criticizing content is something we should all be doing as critical thinkers. Criticizing people is something we should all avoid as often as possible.

  • http://www.aaronwulf.com/ Aaron Wulf

    Valid points, Tim, but I don't know if I agree with it all. People will ALWAYS judge a blog as being successful when they see it has 20 comments on a post versus 0 – or when that post is retweeted 100 times versus 2 times. There's no way around that. It's also an ego thing for the blogger – even if people don't always add something of value. (And I'm guilty of giving a “Great post, Tim!” comment on more than one occasion on Membercon. But I want you to know I appreciate what you had to say.)

    It would be ideal if people made their comments count, but they don't always do so. However, if were to come down to no comments, or 5 comments with a “great job!”, I'd take the 5 – even if it weren't adding to the conversation. It lets you know people are reading what you have to say.

    I do agree with you about keeping the comments section a non-democratic event; people say bad things you kick them out and delete what they have to say. It's your site, it's your work, time and effort, and it should always be respected.

    Aaron

  • http://www.aaronwulf.com/ Aaron Wulf

    Great idea, Andrew. When there's a name and a face to a comment, people are more likely to be careful what they have to say. I'm not saying they have to censor themselves, but to unnecessarily be nasty, as some people are, would be a permanent record they'd surely want to avoid.

  • http://www.aaronwulf.com/ Aaron Wulf

    Why did you choose Disqus, Tim? I know Mixergy, Mashable, and a bunch of other great sites use it, as it is effective, but do you think having to create a login to post a comment causes some people not to add their thoughts? Some people are lazy, and others may say, “I have 450 other passwords to remember, I'd rather not have another.”

  • http://www.MemberCon.com Tim Bourquin – MemberCon.com

    That's the beauty of Disqus Aaron – you don't have to remember your password because you are automatically logged in after the first time and instead of having passwords for every blog, you have one for everyone that uses Disqus – which are many sites.

    Even for blogs that don't use Disqus, you have to type in a name and email. So in that sense, Disqus is actually a heck of a lot easier.

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  • http://www.knackicity.com/ Tricia Adams

    I have to say, although I see 100% where you’re coming from on this, I can’t really agree that comments like that are useless.

    While they might not add value to that particular post, I do believe they add value to the blog as a whole. People like to be a part of something that’s “popular.” A blog with a lot of comments, followers, etc seems a lot more attractive than one that no one engages with.

    I’ll take a “great post” comment any day. Even if the person is just trying to get their name out there, they’re still making me look good.

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  • http://www.designbusinessengineering.com Lindy Asimus

    That was great.

    Seriously, blogs and comments on blogs would be more useful overall if only the published content added something useful to the world. Too many blogs themselves are just scraped and rejigged content that adds nothing of value to the world and just wastes time for those who visit.

    A comment on a blog post that has an original thought or shows how to do something and thoughtful (not in the pandering way) can be even more valuable that the original post.

    As an aside, all the mindless retweeting of links not even vetted is not doing anyone much of a favour but for those who want to support their members of their network, a considered (and authentic) comment on someone’s blog is a much more useful way to help and show support.

  • Erickeril Newbillionaires

    Well, seeing as you’re not charging me ten cents to comment, I’d say that a few well written comments are definitely worth more than a lot of spam.

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